Harran University Harran University

SANLIURFA VOCATIONAL SCHOOL OF SOCIAL SCIENCES
TR EN m EBYS

2211 Marketing Program

07 Kasım 2022 Pazartesi 11:11 tarihinde yayınlandı
CREDIT/ECTS SCHEDULE BY PERIOD
Academic Unit Şanlıurfa Vocational School of Social Sciences
Department/Department Marketing and Advertising Department
Department/Program Marketing Program
  1. SEMESTER
Course Code Mandatory Elective Course title T U Credit ECTS
2211121 Compulsory Marketing Principles 3 1 3,5 5
2211122 Compulsory General Business 3 0 3 3
2211123 Compulsory General Economy 3 0 3 3
2211124 Compulsory Basic Communication 3 0 3 3
2211125 Compulsory Public Relations 4 0 4 4
9901110 Compulsory Foreign Language-I 2 0 2 2
9901111 Compulsory Ataturk's Principles History of Revolution-I 2 0 2 2
9901112 Compulsory Turkish Language-I 2 0 2 2
- Field Elective Area Elective 2 0 2 3
- Vocational School Elective Vocational School Elective Course 2 0 2 3
TOTAL 26 1 26.5 30
  1. SEMESTER
Course Code Mandatory Elective Course title T U Credit ECTS
2211225 Compulsory Marketing management 3 1 3,5 5
2211226 Compulsory Sales Management 2 1 2,5 3
2211227 Compulsory Customer relations management 3 0 3 3
2211228 Compulsory Effective Communication and Persuasion Techniques 3 0 3 3
2211229 Compulsory Consumer behavior 3 0 3 4
9901202 Compulsory Foreign Language-II 2 0 2 2
9901201 Compulsory Ataturk's Principles and Revolution History-II 2 0 2 2
9901203 Compulsory Turkish Language-II 2 0 2 2
- Field Elective Area Elective 2 0 2 3
- Vocational School Elective Vocational School Elective Course 2 0 0 3
TOTAL 24 2 25 30
  1. SEMESTER*
Course Code Mandatory Elective Course title T U Credit ECTS
2211326 Compulsory Marketing Communication 3 1 3,5 5
2211327 Compulsory Marketing Researches 2 0 2 3
2211328 Compulsory Retail Management 3 0 3 3
2211329 Compulsory Brand Management 3 0 3 4
2211330 Compulsory New Approaches in Marketing 3 0 3 4
2211331 Compulsory Consumer Law 2 0 2 2
2211332 Compulsory Digital marketing 3 0 3 3
- Field Elective Area Elective 2 0 2 3
- Vocational School Elective Vocational School Elective Course 2 0 0 3
TOTAL 23 1 23.5 30
  1. SEMESTER*
Course Code Mandatory Elective Course title T U Credit ECTS
2211423 Compulsory Workplace Training and Practices 5 35 22.5 24
2211424 Compulsory Internship 0 2 1 6
    TOTAL 5 37 23.5 30
I. SEMESTER AREA ELECTIVE COURSES
AS221120 Field Elective Office Programs and Keyboard Techniques 2 0 2 3
AS221121 Field Elective Supply Chain Management 2 0 2 3
AS22113 Field Elective Professional foreign language 2 0 2 3
II. SEMESTER AREA ELECTIVE COURSES
AS221114 Field Elective Advertising and Advertising Applications 2 0 2 3
AS221116 Field Elective Service Marketing 2 0 2 3
AS221122 Field Elective Industry 4.0 and Digital Transformation 2 0 2 3
III. SEMESTER AREA ELECTIVE COURSES
AS221117 Field Elective Global Marketing 2 0 2 3
AS221118 Field Elective New Media 2 0 2 3
AS221119 Field Elective Sales Field Applications 2 0 2 3
MYO ELECTIVE COURSES
SMYO12 Vocational School Elective E-Marketing 2 0 2 3
SMYO13 Vocational School Elective Brand Communication and Practices 2 0 2 3
*In order to reduce the intensity according to the sector capacities to be sent in line with the request of the relevant program, III. and IV. Cross-application will be made in the semesters.

BOLOGNA


SOCIAL MEDIA